Uber's Super Bowl ad with Jennifer Aniston, David Schwimmer,...

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2024-02-08 22:01:42 - Translate -

https://fortune.com/2024/02/08/uber-ceo-super-bowl-ad-instagram-marketing-celebrities-friends-beckhams/

https://fortune.com/2024/02/08/uber-ceo-super-bowl-ad-instagram-marketing-celebrities-friends-beckhams/

Uber's Super Bowl ad with Jennifer Aniston, David Schwimmer, the Beckhams and Usher is worth $14M for 60 seconds because of apps like Instagram, CEO says

“Stars using their Instagram accounts” make big-budget Super Bowl commercials “worth the investment,” says Uber CEO Dara Khosrowshahi.

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